Pricing to Sell
- Seller maintains negotiation advantage with realistic pricing
- Initial marketing time is crucial
- Improve marketability of property by pricing right
- Choose agent on competence - not on "promised" price
- Avoid over exposure by pricing realistically
- One chance to make "first impression" on Buyer
- Price is the most important negotiation factor to the Buyer
- Price creates interest
- Don't eliminate Buyers by out-pricing them
- Interest sells houses - not time
- Buyers buy by comparison and elimination
- Buyers compare price and value for money
- Combine realistic asking price with initial surge of interest
- Price compensates for property's shortfalls or inadequacies
